I make AI work for your business
I'm Bruno — an independent technologist with 20+ years of experience who believes every business can benefit from AI and automation, when it's applied honestly and without the hype.
Why ProRoute.ai
ProRoute.ai started from a simple observation: most businesses know AI can help them, but they don't know where to start — or who to trust. The gap between AI's potential and real-world implementation is exactly where I work.
I've seen firsthand how the right solution, applied to the right process, can transform how a business operates. Not through buzzwords or vendor lock-in, but through careful analysis, honest recommendations, and solid implementation.
My approach starts with your business, not the technology. I map your processes, find the highest-impact opportunities, and only then design a solution. The result is AI that actually holds up in production — and a team that understands what they're running.
Part of what I do is demystify what AI actually means in your specific context. "AI" gets used to describe everything from a simple rule engine to a large language model — and those are very different things with very different costs and trade-offs. Knowing which one fits your problem can save you months of work and significant budget. I help you tell the difference, and pick the right approach from the start.
What I Stand For
Results First
My success is measured by the impact on your business, not by how complex the technology is.
Transparency
Clear communication, honest timelines, no hidden costs. I'll tell you what will work and what won't — even if that means talking myself out of a project.
Knowledge Transfer
I don't create dependencies. When I'm done, your team owns the solution — they can run it, maintain it, and build on it.
Let's find your route forward
Pick a time and we'll have an honest conversation — just you and me. I'll ask about your workflows, tell you where AI actually helps, and give you something useful whether you hire me or not.